https://thiagogrossmann.com Thiago Grossman Tue, 19 Apr 2022 00:31:21 +0000 https://thiagogrossmann.com en https://thiagogrossmann.com/Description Fri, 30 Aug 2019 03:33:49 +0000 Thiago Grossman https://thiagogrossmann.com/Description Designer and marketing manager. Living in São Paulo, working for Didi Chuxing at 99. Working with branding, by creatively thinking. https://thiagogrossmann.com/Featured-Projects Tue, 30 Jul 2019 18:07:54 +0000 Thiago Grossman https://thiagogrossmann.com/Featured-Projects Brand Studio 99Food 2021 Branding, Campaign, 99Food, Activation, Creative direction, Leader 2021FoodConomy November Branding, Campaign, 99Food, Activation, Creative direction, Paid media 2020 99Food Launch Campaign Branding, Campaign, 99Food 2020 Campaign characters Branding, Art director, 99 2019 Didi valuesBranding, Art director, Illustration, 99 2018 Diversity monthEndomarketing, Art director, Graphic Design, 99 2018 99 For your safetyCampaign, Branding, Art director, Graphic Design, 99 2018 36 days of typeIllustration, Graphic Design, Personal project, Typography 2018 https://thiagogrossmann.com/99Food-Brand-Studio Thu, 03 Mar 2022 15:12:00 +0000 Thiago Grossman https://thiagogrossmann.com/99Food-Brand-Studio <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e0e6fba1e92912733d31836d6a0fb0ee0f239503d9b0628561264f639b33dca/1-copiar.png" data-mid="135911812" border="0" src="https://freight.cargo.site/w/1000/i/2e0e6fba1e92912733d31836d6a0fb0ee0f239503d9b0628561264f639b33dca/1-copiar.png" /> 99Food Brand Studio — 2021 As the In-house Design and marketing manager, we had the opportunity of working in all the areas of communication. This is a little part of what we delivered with our production partner Monstra. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/80df4b6a30120267f882e94b82f86a03ec3511cdfdb7f785637d13ad1c9ac864/13.png" data-mid="135912745" border="0" src="https://freight.cargo.site/w/1000/i/80df4b6a30120267f882e94b82f86a03ec3511cdfdb7f785637d13ad1c9ac864/13.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/180d3c9bcf93d4f619bcc0e33b470382d79be47ef6002147133987887042f3d6/16.png" data-mid="135912746" border="0" src="https://freight.cargo.site/w/1000/i/180d3c9bcf93d4f619bcc0e33b470382d79be47ef6002147133987887042f3d6/16.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ac3e64c5269e2c397af0467ef454d20ec0d045266f97e654aa5a20121e3c21b/18.png" data-mid="135912747" border="0" src="https://freight.cargo.site/w/1000/i/6ac3e64c5269e2c397af0467ef454d20ec0d045266f97e654aa5a20121e3c21b/18.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d15b2c4b19e492b36ce57a1113d393bcc8d7b87dcb4abf0fb73e7e7416a581d2/21.png" data-mid="135912782" border="0" src="https://freight.cargo.site/w/1000/i/d15b2c4b19e492b36ce57a1113d393bcc8d7b87dcb4abf0fb73e7e7416a581d2/21.png" /> In app comunication Extensive communication library with different categories: generic banners, occasion banners, national and local brands, in addition to pushes. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd11fbee5d9621526e38050941dcc8a8dc5c1a06f7aa248958ddd39086612085/5.png" data-mid="135912587" border="0" src="https://freight.cargo.site/w/1000/i/bd11fbee5d9621526e38050941dcc8a8dc5c1a06f7aa248958ddd39086612085/5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17f5c788cf2b9aeb2f181a578f95ba1cdc2a645fa4d38964e1640e1a297bc6d5/6.png" data-mid="135912585" border="0" src="https://freight.cargo.site/w/1000/i/17f5c788cf2b9aeb2f181a578f95ba1cdc2a645fa4d38964e1640e1a297bc6d5/6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6b4127e64946660d19b73faf75facee70f5d606647e1d6e06ced515495086d21/4.png" data-mid="135912586" border="0" src="https://freight.cargo.site/w/1000/i/6b4127e64946660d19b73faf75facee70f5d606647e1d6e06ced515495086d21/4.png" /> CampaignsWe develop the most varied 360° campaigns to meet the monthly needs of the business, from the original idea to the KV. Supporting all sides of the operation: customers, restaurants, couriers, as well as paid midia and social. Project managementVideo production, website layout and filter for social networks, for example. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8859ff0c8f6055f6fdba4fc0edf83212dbcdef16ffaf540398566c87dc531ea1/14.png" data-mid="135914849" border="0" src="https://freight.cargo.site/w/1000/i/8859ff0c8f6055f6fdba4fc0edf83212dbcdef16ffaf540398566c87dc531ea1/14.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9f4b29b997c14b131edecea515b4adf759eb3abac6e5b20ebed9ab21a1935f4d/11.png" data-mid="135914857" border="0" src="https://freight.cargo.site/w/1000/i/9f4b29b997c14b131edecea515b4adf759eb3abac6e5b20ebed9ab21a1935f4d/11.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab32c934cc508adf0b33d40d1721563a48075998cf18b09b76f7a6d8e1078e4d/22.png" data-mid="135914866" border="0" src="https://freight.cargo.site/w/1000/i/ab32c934cc508adf0b33d40d1721563a48075998cf18b09b76f7a6d8e1078e4d/22.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1dd1ba16452815651835f7638be51d28329a8be34ad98a3d8041e06a5b484200/27.png" data-mid="135914870" border="0" src="https://freight.cargo.site/w/1000/i/1dd1ba16452815651835f7638be51d28329a8be34ad98a3d8041e06a5b484200/27.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0acbb31804bd5b9b343e2b8f667b450a3c854212def14314d9375a1c255b33a4/23.png" data-mid="135992334" border="0" src="https://freight.cargo.site/w/1000/i/0acbb31804bd5b9b343e2b8f667b450a3c854212def14314d9375a1c255b33a4/23.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/243b85dea5e41a4505f155eb7ff8dd5c130554cd1048d2dc59cb60898ecacb8e/24.png" data-mid="135992335" border="0" src="https://freight.cargo.site/w/1000/i/243b85dea5e41a4505f155eb7ff8dd5c130554cd1048d2dc59cb60898ecacb8e/24.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95168515e7dac2528032e4e3d664732e2aafbee56dbbfda5de2c4c34993d0f47/25.png" data-mid="135992336" border="0" src="https://freight.cargo.site/w/1000/i/95168515e7dac2528032e4e3d664732e2aafbee56dbbfda5de2c4c34993d0f47/25.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/676fb9105c83f613d24d9a6bcd38cee7bc772e51306a6ea0834ec135bd25d7ab/26.png" data-mid="135992352" border="0" src="https://freight.cargo.site/w/1000/i/676fb9105c83f613d24d9a6bcd38cee7bc772e51306a6ea0834ec135bd25d7ab/26.png" /> New national campaignIn 2021, partnered with Grey Advertising, we launched the new national campaign that changed the visual assets, brought the new concept of "Chega Bem, Chega Mais" (Arrives well, arrives more) and introduced the new embassador of the brand, Babu Santana, an awesome influencer in Brazil. We built a guide for the concept and structured how to use it on the touch points. In House Brand StudioManager - Thiago GrossmannDesigner - Júlio GrossiCopywriter - Mariana VilelaProject manager - Deize Schetz Monstra: General coordination - Tiago Sotero Copywriter projects coordination - Claucio Oliveira Design lead- Vinícius Lage Copywriter and team leader - Jonathan Alves Designer - Rhaiza Fontes Cirilo Designer and illustration - Gilvando Henrique Palmeira Amorim Copywriter - Nicolle Bedeschi Editor - Mariane Luz Designer jr. - Gabriela Bovolenta Endler Designer jr. - Thiago Soares Silva Designer jr. - Daniel Barreto Passos Account Manager - Gustavo Natal &nbsp; https://thiagogrossmann.com/FoodConomy-November Tue, 19 Apr 2022 00:31:21 +0000 Thiago Grossman https://thiagogrossmann.com/FoodConomy-November &nbsp;<img width="1920" height="1337" width_o="1920" height_o="1337" data-src="https://freight.cargo.site/t/original/i/d02b20023ddc85913fcda56436a1ab65b30ee3ddf211ec4d3d9aa1411705b4e6/economia-01.png" data-mid="139982962" border="0" src="https://freight.cargo.site/w/1000/i/d02b20023ddc85913fcda56436a1ab65b30ee3ddf211ec4d3d9aa1411705b4e6/economia-01.png" /> About the campaign In portuguese, Economida means Food + Economy.Economida's November was a month with many discounts and advantages on the app! All channels and media were enveloped with the campaign that aimed to reach new users, generate brand consideration and also spread 99Food as the most accessible food delivery app in Brazil. <img width="1920" height="1757" width_o="1920" height_o="1757" data-src="https://freight.cargo.site/t/original/i/4c75e2baf626e94beb6c3baab0ca68c5905ab860e05f4969036c21b9fbb13d6f/economia-02.png" data-mid="139982963" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4c75e2baf626e94beb6c3baab0ca68c5905ab860e05f4969036c21b9fbb13d6f/economia-02.png" /><img width="1920" height="990" width_o="1920" height_o="990" data-src="https://freight.cargo.site/t/original/i/d0a27e4006b5dbc06c868d28a47f700fcf6230a7d29b2bf5ad6fb070b046fe56/economia-03.png" data-mid="139982964" border="0" src="https://freight.cargo.site/w/1000/i/d0a27e4006b5dbc06c868d28a47f700fcf6230a7d29b2bf5ad6fb070b046fe56/economia-03.png" /> Layout for banners of 99Food app, with a focus on facilitating the user's journey that he was directed to make the best choice efficiently.&nbsp; In addition: paid media for acquisition, engagement and big brands. <img width="1920" height="1385" width_o="1920" height_o="1385" data-src="https://freight.cargo.site/t/original/i/245026c2afbbe708c4c1aace83aae4faaa7a03a9ec539fc4ce44c8b4e418a2dd/economia-04.png" data-mid="139984101" border="0" src="https://freight.cargo.site/w/1000/i/245026c2afbbe708c4c1aace83aae4faaa7a03a9ec539fc4ce44c8b4e418a2dd/economia-04.png" /> https://thiagogrossmann.com/99Food-Launch-campaign Wed, 28 Apr 2021 22:56:39 +0000 Thiago Grossman https://thiagogrossmann.com/99Food-Launch-campaign <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be768eaa25a39705e7c07b69c2e8d4d442ebe06f24b616ffe415c7e1bd13872c/_99Food_01_capa-01.png" data-mid="106784231" border="0" src="https://freight.cargo.site/w/1000/i/be768eaa25a39705e7c07b69c2e8d4d442ebe06f24b616ffe415c7e1bd13872c/_99Food_01_capa-01.png" /> 99Food Launch Campaign — 2020 99Food, the new app would connect restaurants, couriers and eaters.
 The launching campaign was made with Grey agency. Portuguese English Agency - Grey BrasilProduction Company - CAVE | cave.tv.brDirector - Rafael KentExecutive Producers - Rafael Marquez e Tânia AssumpçãoCreative Researcher - Daniel TandyDOP - Lícia ArosteguyAD - Daniel ReigadaProducer - Victor FerrariArt Direction - Ana Carolina MontagnanaCast - Mei Yi HoCostume - Marcos CherevekEditor - Filipe Rodriguez e Rafael KentPost Production - Driano TorresColor Grading - Cora Post / Lucas BergaminiMusic - Studio Tesis https://thiagogrossmann.com/Campaign-characters Wed, 04 Sep 2019 03:08:06 +0000 Thiago Grossman https://thiagogrossmann.com/Campaign-characters <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/22774417cd8e2c98f763f2340788a79f2a3db1ae72608d374e2f117ff096404f/01.png" data-mid="49904779" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/22774417cd8e2c98f763f2340788a79f2a3db1ae72608d374e2f117ff096404f/01.png" /> Campaing Character — 2019 99 decided to bring your Icon app to life. It was used to communicate the most important commemorative dates of the year, celebrate at Carnival, gifting moms and dads, going out to hunt Easter eggs and jumping bonfire at traditional June festivals. Through it were represented regionalisms and particularities of each corner of the continental country that is Brazil. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/ba47cd4f9cd98000b8f3aa8dcdb88e050f9ebf24f46f002898fc8820260b18fe/02.png" data-mid="49904780" border="0" src="https://freight.cargo.site/w/1000/i/ba47cd4f9cd98000b8f3aa8dcdb88e050f9ebf24f46f002898fc8820260b18fe/02.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/4df8e2a2b9668ddda5deaca09117f59d7000fcb64825b5b86ea86dbddafa7606/03.png" data-mid="49904781" border="0" src="https://freight.cargo.site/w/1000/i/4df8e2a2b9668ddda5deaca09117f59d7000fcb64825b5b86ea86dbddafa7606/03.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/cd24af6ccc80a600b66a1738a540c6241f2cb46123cdb493da8465862b776f6a/04.png" data-mid="49904782" border="0" src="https://freight.cargo.site/w/1000/i/cd24af6ccc80a600b66a1738a540c6241f2cb46123cdb493da8465862b776f6a/04.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/e03de561f959abe519c6e057f61f703aae43e74d02e22453746f3172697d39ec/05a.png" data-mid="49904783" border="0" src="https://freight.cargo.site/w/1000/i/e03de561f959abe519c6e057f61f703aae43e74d02e22453746f3172697d39ec/05a.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/98604ccb8e1e36f139a7b43707615a961464e4da798e4fd95c0563fb86113c0a/05b.png" data-mid="49904784" border="0" src="https://freight.cargo.site/w/1000/i/98604ccb8e1e36f139a7b43707615a961464e4da798e4fd95c0563fb86113c0a/05b.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/454f9a5bddb72a0310f8cc8e085b373dce2a1b78c2d9239d3adf3a2715340244/06a.png" data-mid="49904785" border="0" src="https://freight.cargo.site/w/1000/i/454f9a5bddb72a0310f8cc8e085b373dce2a1b78c2d9239d3adf3a2715340244/06a.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/90dba98d970365f2c8c787bbcc5e1ad881507be31b58dfbf17ab233838b3c777/06b.png" data-mid="49904786" border="0" src="https://freight.cargo.site/w/1000/i/90dba98d970365f2c8c787bbcc5e1ad881507be31b58dfbf17ab233838b3c777/06b.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/44158122a72c80bcfd51dd2095d1bf9e9028838d1b2299ee222800b45b8c2b33/06c.png" data-mid="49904787" border="0" src="https://freight.cargo.site/w/1000/i/44158122a72c80bcfd51dd2095d1bf9e9028838d1b2299ee222800b45b8c2b33/06c.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/33b0d94cd3e82b1c2877e60a8362f7eee17e6f5b3b15f2df6e23c8b4fb587041/08a.png" data-mid="49904788" border="0" src="https://freight.cargo.site/w/1000/i/33b0d94cd3e82b1c2877e60a8362f7eee17e6f5b3b15f2df6e23c8b4fb587041/08a.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/fad4d66b19a6328ed7e69fe0278f9eb3144b6906d4d24d3b589d05f717396ee4/08b.png" data-mid="49904789" border="0" src="https://freight.cargo.site/w/1000/i/fad4d66b19a6328ed7e69fe0278f9eb3144b6906d4d24d3b589d05f717396ee4/08b.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/07bbeb909dbc22b368a1c83a54c80361aaa7e0085e07132045148d95e37243d2/9a.png" data-mid="49904790" border="0" src="https://freight.cargo.site/w/1000/i/07bbeb909dbc22b368a1c83a54c80361aaa7e0085e07132045148d95e37243d2/9a.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/d8c10b699d17bc851a6f941a88b4d38ddfdafb2ed5f26055c64b1f2211df84f1/9b.png" data-mid="49904791" border="0" src="https://freight.cargo.site/w/1000/i/d8c10b699d17bc851a6f941a88b4d38ddfdafb2ed5f26055c64b1f2211df84f1/9b.png" /> https://thiagogrossmann.com/Diversity-Month Wed, 04 Sep 2019 19:20:49 +0000 Thiago Grossman https://thiagogrossmann.com/Diversity-Month <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/061d6e6885f36bd762d416116c436ce0c5ecc1c972c9f03ff4a157753f94740d/c.png" data-mid="106779895" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/061d6e6885f36bd762d416116c436ce0c5ecc1c972c9f03ff4a157753f94740d/c.png" /> Diversity month — 2018 September is Diversity Month, a movement that aims to make people aware of differences and acceptance among people.An identity group, formed by employee, collected statements and phrases expressing opinions about racism, chauvinism, feminism, xenophobia and discrimination. These opinions have been transformed into phrases that are often common in work environments, but need urgent rethinking. <img width="3509" height="4961" width_o="3509" height_o="4961" data-src="https://freight.cargo.site/t/original/i/ff497037195601ee7db0f23301bc445d1737ef417c0f7f025b2292cd864ba062/frases-de-impacto_final-01.png" data-mid="49905499" border="0" src="https://freight.cargo.site/w/1000/i/ff497037195601ee7db0f23301bc445d1737ef417c0f7f025b2292cd864ba062/frases-de-impacto_final-01.png" /> <img width="3509" height="4961" width_o="3509" height_o="4961" data-src="https://freight.cargo.site/t/original/i/a6994f5861c015214469507e39e5e3f79fbdca5ce1559d9563385d1f54571ac0/frases-de-impacto_final-04.png" data-mid="49905503" border="0" src="https://freight.cargo.site/w/1000/i/a6994f5861c015214469507e39e5e3f79fbdca5ce1559d9563385d1f54571ac0/frases-de-impacto_final-04.png" /> <img width="3509" height="4961" width_o="3509" height_o="4961" data-src="https://freight.cargo.site/t/original/i/9e336fb267a62135e710d827fb4cba7c46bc53a51696c19ef5b67cbd2ecb4340/frases-de-impacto_final-06.png" data-mid="49905505" border="0" src="https://freight.cargo.site/w/1000/i/9e336fb267a62135e710d827fb4cba7c46bc53a51696c19ef5b67cbd2ecb4340/frases-de-impacto_final-06.png" /><img width="3509" height="4961" width_o="3509" height_o="4961" data-src="https://freight.cargo.site/t/original/i/c464e8ca44d992f12a7079005d0da4f7074ba015f20fdf1fa25f8f53c411f464/frases-de-impacto_final-08.png" data-mid="49905507" border="0" src="https://freight.cargo.site/w/1000/i/c464e8ca44d992f12a7079005d0da4f7074ba015f20fdf1fa25f8f53c411f464/frases-de-impacto_final-08.png" /> <img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/ce2a95b7756143745344514bbcb5a4abb53d34abd3d04fe017d55c0bbb65bcfd/frases-de-impacto_final-03.png" data-mid="49905502" border="0" src="https://freight.cargo.site/w/1000/i/ce2a95b7756143745344514bbcb5a4abb53d34abd3d04fe017d55c0bbb65bcfd/frases-de-impacto_final-03.png" /><img width="3509" height="4961" width_o="3509" height_o="4961" data-src="https://freight.cargo.site/t/original/i/e449c0bf6d2ed8eac2f7dcf6dabb77ae682460b3389eff5b0dcc13ed979db2db/frases-de-impacto_final-05.png" data-mid="49905504" border="0" src="https://freight.cargo.site/w/1000/i/e449c0bf6d2ed8eac2f7dcf6dabb77ae682460b3389eff5b0dcc13ed979db2db/frases-de-impacto_final-05.png" /><img width="3509" height="4961" width_o="3509" height_o="4961" data-src="https://freight.cargo.site/t/original/i/d95fb494f0523f169a7dbe93001ffe832685bbebae8e26abceaa15761750e0ea/frases-de-impacto_final-07.png" data-mid="49905506" border="0" src="https://freight.cargo.site/w/1000/i/d95fb494f0523f169a7dbe93001ffe832685bbebae8e26abceaa15761750e0ea/frases-de-impacto_final-07.png" /><img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/0a4603808f2c934c0ee01f0e02b8c261a73c915a95307f1b3be51e41316e1478/frases-de-impacto_final-09.png" data-mid="49905508" border="0" src="https://freight.cargo.site/w/1000/i/0a4603808f2c934c0ee01f0e02b8c261a73c915a95307f1b3be51e41316e1478/frases-de-impacto_final-09.png" /> https://thiagogrossmann.com/99-For-your-safety Wed, 04 Sep 2019 19:34:21 +0000 Thiago Grossman https://thiagogrossmann.com/99-For-your-safety <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/fc8f511a75650ef5329e2336a8501f004d48f5faac10e56eaba8a50cc698f198/port_pss_Wide_01.png" data-mid="106780240" border="0" src="https://freight.cargo.site/w/1000/i/fc8f511a75650ef5329e2336a8501f004d48f5faac10e56eaba8a50cc698f198/port_pss_Wide_01.png" /> 99 For your safety — 2018 For 99, the safety of its users comes first. As the application evolves, a number of security-focused features and team intelligence were developed but not massively disseminated to partner drivers. The campaign For Your Safety aimed to change the perception of drivers who, before the initiative, did not qualify 99 as a product that offered safety as a priority. <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2b4d278b6a64b3580981b49d554d13f7da5bc0ab3fbfa085a0a83d9795ab9874/port_pss_quadrado_02.png" data-mid="49906774" border="0" src="https://freight.cargo.site/w/1000/i/2b4d278b6a64b3580981b49d554d13f7da5bc0ab3fbfa085a0a83d9795ab9874/port_pss_quadrado_02.png" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/2628bda9e86fa3706f9d10c95051ae3e9d32d7cc5f3c9c86303946c3c11e9c0b/port_pss_quadrado_01.png" data-mid="49906773" border="0" src="https://freight.cargo.site/w/1000/i/2628bda9e86fa3706f9d10c95051ae3e9d32d7cc5f3c9c86303946c3c11e9c0b/port_pss_quadrado_01.png" /> https://thiagogrossmann.com/Didi-Values Wed, 04 Sep 2019 19:26:13 +0000 Thiago Grossman https://thiagogrossmann.com/Didi-Values <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f4205577424fcdce1b13799d1d6e248dd816992e8cf55da638068b4909c1cb5/01didi_values.png" data-mid="49907051" border="0" src="https://freight.cargo.site/w/1000/i/8f4205577424fcdce1b13799d1d6e248dd816992e8cf55da638068b4909c1cb5/01didi_values.png" /> Didi Values — 2018 With the acquisition of 99 by Didi Chuxing, it was necessary to review, merge and design the company's new values After the creative process involving all employees, we reached the 8 values that represent what is more important for the company. Are they: Diversity; Fun &amp; Passion; Personal Growth; Integrity; Data Driven Thinking; Ownership; Win-Win; Create Value for Users The values were launched at an event at 99 headquarters in São Paulo - Brazil, the event was attended by Liu Qing, or Jean Liu, President of Didi Chuxing.In a Didi tradition the leaders made orange juice (Orange which is the Didi mascot) and served all employees. The values were everywhere. <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/c2c1ee44ac1e46ecb58e37c6c5092003f62c515c425cf46882fd247d09b4d3b4/caroousel_01.jpg" data-mid="49907057" border="0" src="https://freight.cargo.site/w/1000/i/c2c1ee44ac1e46ecb58e37c6c5092003f62c515c425cf46882fd247d09b4d3b4/caroousel_01.jpg" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/622c436fc4cd7226df5ed1446c9e697d44e2e411c70090c4181e2906fe389044/caroousel_03.jpg" data-mid="49907059" border="0" src="https://freight.cargo.site/w/1000/i/622c436fc4cd7226df5ed1446c9e697d44e2e411c70090c4181e2906fe389044/caroousel_03.jpg" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/51517e0701d31f772a289f7fc5542301e516a5167eb35b42986d7caf42c729f0/caroousel_04.jpg" data-mid="49907060" border="0" src="https://freight.cargo.site/w/1000/i/51517e0701d31f772a289f7fc5542301e516a5167eb35b42986d7caf42c729f0/caroousel_04.jpg" /><img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/4c7eec644605bb842b52d006027c3c3c9641f284dae51853d9ec14e195541148/caroousel_02.jpg" data-mid="49907058" border="0" src="https://freight.cargo.site/w/1000/i/4c7eec644605bb842b52d006027c3c3c9641f284dae51853d9ec14e195541148/caroousel_02.jpg" /> <img width="1920" height="340" width_o="1920" height_o="340" data-src="https://freight.cargo.site/t/original/i/a89ae13ef8b5dfd191b6cb2e711d6c60d8f2055e09252766956823765cfe8469/02didi_values.png" data-mid="49907052" border="0" src="https://freight.cargo.site/w/1000/i/a89ae13ef8b5dfd191b6cb2e711d6c60d8f2055e09252766956823765cfe8469/02didi_values.png" /> <img width="1920" height="339" width_o="1920" height_o="339" data-src="https://freight.cargo.site/t/original/i/43edc25a3c61f4aed74ffc5935a6e5bf5272031c0d195f25f6e9055924deba6d/03didi_values.png" data-mid="49907053" border="0" src="https://freight.cargo.site/w/1000/i/43edc25a3c61f4aed74ffc5935a6e5bf5272031c0d195f25f6e9055924deba6d/03didi_values.png" /><img width="1920" height="339" width_o="1920" height_o="339" data-src="https://freight.cargo.site/t/original/i/e5fbb84a3ce2a717c2df5fc666f8142c641cc7cf5d632bad349eb910a26ea9cb/04didi_values.png" data-mid="49907054" border="0" src="https://freight.cargo.site/w/1000/i/e5fbb84a3ce2a717c2df5fc666f8142c641cc7cf5d632bad349eb910a26ea9cb/04didi_values.png" /> <img width="1600" height="432" width_o="1600" height_o="432" data-src="https://freight.cargo.site/t/original/i/40d5d0eadeadecaef00d4caaa2b80fcc4ed6ab9383a918a950b1522399481a85/06didi_values_almofadas.png" data-mid="49907056" border="0" src="https://freight.cargo.site/w/1000/i/40d5d0eadeadecaef00d4caaa2b80fcc4ed6ab9383a918a950b1522399481a85/06didi_values_almofadas.png" /> https://thiagogrossmann.com/36-days-of-type Wed, 04 Sep 2019 19:35:29 +0000 Thiago Grossman https://thiagogrossmann.com/36-days-of-type <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5a95591f742cca639253a9f466c98f682e59e45602532631204d62162d62266/_capa_36.png" data-mid="106780392" border="0" src="https://freight.cargo.site/w/1000/i/d5a95591f742cca639253a9f466c98f682e59e45602532631204d62162d62266/_capa_36.png" /> 36 days of type — 2019 My first participation in the project created by Nina Sans and Rafa Goicoechea. 36 days producing 36 typography illustrations. More info on 36 days of type. <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/3fd6ec4c3054ca9a550e97898739938f748aae7e3a1b0387b1319a300f28f433/36_Days_-_A.png" data-mid="49907196" border="0" src="https://freight.cargo.site/w/1000/i/3fd6ec4c3054ca9a550e97898739938f748aae7e3a1b0387b1319a300f28f433/36_Days_-_A.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/031b9c22418f85046fb74541b9f0ac55e8eb83a55fcb0d4ccf475f7f17e4713a/36_Days_-_B.png" data-mid="49907199" border="0" src="https://freight.cargo.site/w/1000/i/031b9c22418f85046fb74541b9f0ac55e8eb83a55fcb0d4ccf475f7f17e4713a/36_Days_-_B.png" /> <img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b8f34a5030e7f0f7c2c42df470c2bbb7aabc50c02e0142f7ee1f553979d959ba/36_Days_-_C.png" data-mid="49907200" border="0" 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