Didi Values
— 2018



With the acquisition of 99 by Didi Chuxing, it was necessary to review, merge and design the company's new values After the creative process involving all employees, we reached the 8 values that represent what is more important for the company. Are they: Diversity; Fun & Passion; Personal Growth; Integrity; Data Driven Thinking; Ownership; Win-Win; Create Value for Users

The values were launched at an event at 99 headquarters in São Paulo - Brazil, the event was attended by Liu Qing, or Jean Liu, President of Didi Chuxing.
In a Didi tradition the leaders made orange juice (Orange which is the Didi mascot) and served all employees. The values were everywhere.